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This issue is all about smart brand audio that moves the needle.

We open with how Amaze and Action for Healthy Kids turned Kids Can! into a mission-forward show that doubled downloads month over month. Then we zoom out to strategy, PUMA’s purpose-led series about football shirts and Steven Bartlett’s video-first platform built for creators who want control and better analytics.

Round it out with a quick hit of industry moves so you can spot what’s working and why.

📰 Upcoming in this issue

• 🎧 How Action for Healthy Kids Turned “Kids Can!” Into Must-Hear School Wellness with Amaze

• Why PUMA Launched a Podcast About Football Shirts 🎧

• Steven Bartlett Just Launched a Podcast Platform — But Not the Kind You’re Used To 🚀

📈 Trending news

• Benzinga + Stakeholder Labs Launch Marketopolis Video Podcast

• Lunazul Levels Up with Exclusive Shaq Podcast Deal

• Podcast Power Roundup: Globes Eligibility, PM Archive, Prebid Update

🎧 How Action for Healthy Kids Turned “Kids Can!” Into Must-Hear School Wellness with Amaze

Action for Healthy Kids wanted a bigger stage for its mission of “Creating Healthy Schools.” With Amaze, the message got a voice. We built Kids Can!, a podcast hosted by AFHK CEO Rob Bisceglie, featuring conversations with leaders across nutrition, physical activity, mental health, and reading. A companion microsite and social-ready clips turned each episode into ongoing community fuel.

Key Takeaways:

• 🎙️ Right host, clear narrative: CEO-led interviews, shaped by executive producer coaching, kept every episode focused and engaging.

• 🧭 Mission-forward content: Guests from the healthcare and wellness space tied stories back to real change in schools and families.

• 🌐 Built to spread: A Kids Can! microsite plus custom video snippets powered easy sharing across AFHK’s channels.

• 📈 Results that compound: Downloads doubled month over month, beating early projections and resonating with donors, school leaders, and engaged parents.

With the right voice, format, and distribution, AFHK turned its impact into a platform people return to.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Why PUMA Launched a Podcast About Football Shirts 🎧 read the full 850-word article here

Article published: October 2, 2025

Who Gives a Shirt is more than a clever name.

It’s a five-part audio series that dives into the emotional, cultural, and environmental layers of football jerseys — hosted by ex-player Jack Fowler and content creator Kimberley Cumberbatch.

But here’s what intrigued me most: PUMA didn’t launch this podcast to push product — they launched it to shape a deeper conversation.

It’s storytelling with strategy — blending nostalgia, innovation, and purpose.

Because a shirt isn’t just a shirt anymore.

Key Takeaways

• 🎯 It’s about connection, not just content: The podcast helps PUMA tap into the personal stories that make football jerseys meaningful across generations.

• 🌍 Sustainability meets storytelling: PUMA uses the show to spotlight RE:FIBRE — a textile recycling tech that turns waste into next-gen kits.

• 🎙️ Podcasts humanize the brand: Featuring superfans, designers, and upcyclers, the series makes PUMA part of the cultural conversation.

• 👕 From merch to meaning: The show explores how shirts evolve from team gear into symbols of identity, fashion, and social values.

Steven Bartlett Just Launched a Podcast Platform — But Not the Kind You’re Used To 🚀 read the full 750-word article here

Article published: October 6, 2025

It’s video-first. Built from the ground up for creators who want to publish, distribute, and analyze their video podcasts across YouTube, Spotify, Apple, and more — in one seamless dashboard.

But here’s the twist: this isn’t just about hosting shows.

It’s a signal that video podcasting is no longer the side dish — it’s becoming the main course.

Bartlett’s cinematic mindset and Roxcodes' engineering pedigree aim to reshape how creators monetize and measure what they make.

Key Takeaways:

• 🎥 Video isn’t optional anymore: Flightcast puts YouTube and Spotify video front and center — not buried behind audio-first tools

• 📊 AI-powered analytics offer real insights: Think “time visible on screen” and natural language queries for understanding performance

• 🔓 Full creator control — no lock-in: Unlike many platforms, Flightcast doesn’t hold your data hostage. Your audience is yours

• 🧠 Built by creators, for creators: With Bartlett at the helm and a MrBeast alum on code, the platform understands performance at scale

Why It Matters

Podcasts are no longer side projects; they’re owned channels that build trust, surface your mission, and feed every other platform with high-quality content. The brands winning now pair a tight concept with pro production, a distribution plan, and metrics that go beyond plays to real engagement.

If you can make stories people want and measure what matters, you’ll earn attention you don’t have to rent.

See you in the next edition!

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.