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This edition spotlights one makeover: how Amaze helped “Once Upon a Playtime” jump from under-100 downloads to a family favorite with laser-targeted parents, a companion microsite, and clips that traveled.

Plus a quick look at unPAUSED; why purpose-led health shows build movements, not just audiences -- and the 7 must-knows before you launch (treat your podcast like a product, not a hobby).

📰 Upcoming in this issue

• 🎧 “Once Upon a Playtime” Got the Story Right—Amaze Helped It Reach the Right Audience

• Why a Podcast? Because This Conversation Needs a Platform and a Movement 📣

• Want to Start a Podcast? Don’t Just Hit Record… Read This First

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📈 Trending news

• Boots Opticians’ New Podcast on Vision, Style & Stories

• Why Podcast Ads Win in 2025

• Your Most Obvious Podcast Revenue Lever

🎧 “Once Upon a Playtime” Got the Story Right—Amaze Helped It Reach the Right Audience

The Toy Association had a beautifully produced podcast. “Once Upon a Playtime” featured heartfelt stories from celebrities like Alicia Silverstone about how toys shaped their lives. But even the best content can get buried without the right push.

That’s where Amaze stepped in.

With fewer than 100 downloads at launch, the Genius of Play team partnered with Amaze to connect the show to the families who needed to hear it most.

What happened next:

• 📊 Smart targeting met real storytelling: Amaze used AI-driven tools to identify the ideal audience—young, engaged parents—and delivered a strategy to match.

• 🎙️ The mission stayed center stage: Each episode was rooted in the core value of play, with guests whose stories inspired both nostalgia and action.

• 📱 Content built to travel: We built a companion microsite and social-friendly snippets to help the podcast grow organically across platforms.

• 📈 The result? Real growth: Once Upon a Playtime jumped to 5K+ downloads and became a core part of the Toy Association’s engagement strategy.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Why a Podcast? Because This Conversation Needs a Platform and a Movement 📣 read the full 637-word article here

Article published: October 20, 2025

Audacy’s unPAUSED tackles an underserved topic: menopause, using the most intimate and scalable medium, podcasting. Audio builds trust and loyalty, meeting women in real life during commutes, walks, and in the kitchen while blending science and story to dismantle stigma. It is precision marketing with cultural impact and a smart bet for values-aligned brands.

Key Takeaways:

• 📊 Podcasting grows trust fast: Audio creates an emotional connection — 74% of listeners say podcast hosts feel like friends.

• 🎯 It targets hard-to-reach demos: Midlife women are underserved in media but over-index in podcast engagement and brand loyalty.

• 💼 Ideal for values-based brands: The show aligns with health, wellness, equity, and empowerment — a goldmine for thoughtful sponsors.

• 📈 It's built for scale + intimacy: Podcasts are sticky — listeners binge, share, and stay, making unPAUSED a long-term marketing asset.

Want to Start a Podcast? Don’t Just Hit Record… Read This First
🎙️ read the full 3,863-word article here

Article published: October 21, 2025

RSS’s “Thinking of Starting a Podcast? Here Are 7 Things You Need to Know” is a roadmap for building a show that actually grows. Podcasting is no longer plug-and-play, and with more than 5 million shows, the winners treat their podcast like a brand, not a hobby. That means a niche-first strategy, precise audience targeting, SEO-ready naming, and real marketing from day one. You are launching a product, so clarity, consistency, and visibility determine success. This guide turns your mic into a marketing tool and your idea into a scalable platform.

Key Takeaways:

• 📌 Niche = growth hack: Broad shows fade fast. Sharply focused topics with clear audiences cut through the noise and grow faster. (Step 1)

• 🔍 Your name is your SEO: Vague or clever titles flop. Clear, searchable names with built-in keywords get discovered more often. (Step 2)

• 🖼️ Branding is the hook: Great cover art and descriptions win the scroll war -- your visual identity matters more than you think. (Step 7)

• 📢 Promotion starts pre-launch: The article urges podcasters to plan their marketing before they record, not after the show drops. (Bonus Tips)

Why It Matters

Great stories don’t spread themselves. The Playtime lift proves distribution discipline wins; unPAUSED shows how mission fuels trust; and the launch checklist turns ideas into scalable products.

If your show deserves listeners, pair a clear purpose with precise targeting… and make sure it’s found, not just published.

See you in the next edition!

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.