Sponsored by

"We produce podcasts for companies from A-Z”

This edition is brought to you by

Hey there!

Pull up a chair and pop in your earbuds—this week’s edition is all about podcasts that do more than just talk. From tech titans like Avaya leading in the experience economy to rising creators turning episodes into authority and income, we're diving into how podcasting has become one of the most powerful tools in today’s brand and business playbook.

Whether you’re just starting out or scaling up, these stories show how a mic and a message can spark real growth.

📰 Upcoming in this issue

• How Avaya Used a Podcast to Lead in the Experience Economy

• Want Authority Fast? Start with a Podcast 🎙️

• Why Podcast Marketing Is the Secret Weapon for Brands in 2025 🎧

📈 Trending news

• Why Andreessen Horowitz Is Betting Big on Podcasts (and Paying Top Dollar to Lead It)

• Podcasts Keep Climbing as Radio and Streaming Hit a Slow Patch

• Creators Are Flocking to Podcasts—And the Revenue Is Catching Up Fast

How Avaya Used a Podcast to Lead in the Experience Economy

Avaya aimed to highlight the transformative power of cloud-based collaboration to tech leaders across various industries. Partnering with Amaze, they created "The Experience," a custom podcast series hosted by Avaya Chief Evangelist Steve Forcum, featuring insights from technologists, creators, and industry leaders.

The podcast quickly became a top resource, achieving over 12,000 downloads and ranking in the top 5% of tech podcasts. Due to its success and strong reviews, Avaya has launched a second season.

Key Takeaways:

• 🎙️ Podcasts effectively position brands as thought leaders in emerging technologies.

• 🚀 High-quality, engaging content can significantly boost audience reach and engagement.

• 🔄 Success with initial content strategies can create opportunities for ongoing engagement and customer education.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Want Authority Fast? Start with a Podcast 🎙️ watch the full 6-min video here

Video published: July 23, 2025

In Should You Write a Book or Launch a Podcast to Grow Your Authority 237, Podcast Performance Coach Tim Wohlberg makes a compelling case for podcasting as the fastest route to growing authority.

Podcasting, he says, doesn’t just share your message—it builds it.

While books require polished clarity up front, podcasts offer a live lab to test ideas, connect with audiences, and adapt on the fly.

They’re flexible, low-barrier, and momentum-driven.

Tim argues that if you want visibility, leads, or credibility—podcasting gets you there quicker.

And better yet, you can always turn your episodes into a book later, after your message (and audience) are solid.

Key Takeaways:

• 🎧 Podcasting builds fast momentum: Unlike books, you can publish quickly, test ideas, and adapt while growing a listener base.

• 🧪 Real-time feedback shapes clarity: Episodes give instant validation on what resonates—no need to perfect every word upfront.

• 🚪 Opens doors for business growth: A podcast helps attract leads, build credibility, and feed your business funnel organically.

• 🔄 Repurpose into future content: Podcast episodes often become the foundation for future books, talks, and consulting material.

Why Podcast Marketing Is the Secret Weapon for Brands in 2025 🎧 read the full 840-word article here

Article published: July 29, 2025

In the Bowaba article “How Businesses Can Leverage Podcast Marketing in 2025”, podcasting is no longer a side hustle for influencers—it’s front and center in serious brand strategy.

The big shift?

Podcasts are now full-funnel marketing tools.

They don’t just build awareness; they drive direct conversions—especially when paired with platforms like WhatsApp.

With global podcast listeners reaching 464 million and average engagement times far surpassing social media, smart brands are turning episodes into lead magnets, WhatsApp triggers, and multi-channel campaigns.

Bowaba points to companies like Shopify and HubSpot, who are showing how branded podcasts can build trust while repurposing content across newsletters, LinkedIn, and Instagram Reels.

If you're still counting downloads, you're missing the real opportunity.

Key Takeaways:

• 🎯 Podcast listeners are 62% more likely to buy: Engagement levels are unmatched—listeners stay tuned far longer than on any social platform.

• 📱 WhatsApp + podcasts = high conversion flow: Brands are turning podcast CTAs into direct conversations using WhatsApp automation.

• 🔄 Each episode fuels multi-platform content: One podcast can create Reels, blog posts, LinkedIn carousels, and newsletter lead magnets.

• 📊 ROI is now trackable beyond downloads: Brands use QR codes, CTA links, and retention metrics to map podcast content to actual sales.

Why It Matters

Podcasting isn’t just noise—it’s strategy. In a world of short attention spans and algorithm shifts, podcasts offer something rare: real attention. The companies winning in 2025 aren’t chasing downloads—they’re building relationships, repurposing smart content, and opening doors to deeper customer engagement.

So, whether you’re a founder, marketer, or just curious, now’s the time to start listening—and maybe even start recording.

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.