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If you thought podcasting was just for influencers and comedians, this week’s roundup is going to surprise you—in the best way. From Ford reinventing urban mobility conversations, to Fox News turning a punchline into prime-time gold, to B2B brands proving that “boring” is a myth—audio storytelling is taking center stage across industries.

Let’s dive into how today’s smartest brands are turning the mic into their most powerful marketing asset.

📰 Upcoming in this issue

• Ford Amplifies Mobility Leadership Through City Talks Podcast 🎙️

• From Podcast Punchlines to Prime-Time Power: ‘Ruthless’ Joins Fox News 🎙️

• “Boring” Is a Lie: Why Any Brand Can Win at Podcasting 🎧

📈 Trending news

• Podcast Fever? These Countries Are Tuning In Most in 2025

• Your No-Fluff Guide to Launching a Podcast That Sticks

• The New B2B Podcast Playbook That Actually Delivers Revenue

Ford Amplifies Mobility Leadership Through City Talks Podcast 🎙️

To extend its City of Tomorrow initiative beyond one-day events, Ford embraced podcasting—partnering with Amaze to launch City Talks, a year-round series that brings together top thinkers on urban mobility. By weaving in expert interviews, live symposium recordings, and strategic promotion, Ford turned audio content into its most dynamic thought-leadership channel yet.

Key Takeaways:

• 🎙️ Custom Podcast Platform: City Talks serves as Ford’s dedicated hub for mobility conversations, complementing white papers and live forums.

• 👤 Expert Host Selection: Andrew Winston—bestselling author and sustainability strategist—anchors each episode with credibility and insight.

• 🌐 Thought-Leader Guests: Ford secured economists, city planners, technologists, and policy makers to explore real-world challenges and solutions.

• 📈 Massive Audience Growth: Moving production to Amaze in 2021 drove a 500% spike in listeners, amplifying Ford’s voice on the future of movement.

From Podcast Punchlines to Prime-Time Power: ‘Ruthless’ Joins Fox News 🎙️ read the full 1,709-word article here

Article published: July 15, 2025

I just read “Fox News lands licensing deal with popular 'Ruthless' podcast as part of expansion of new media” on Fox News, and it’s clear: the era of buttoned-up political punditry is over.

With sharp humor, spicy games, and unapologetic takes, Ruthless has gone from niche audio experiment to a cornerstone of Fox’s new media strategy.

Fox News Media CEO Suzanne Scott and digital chief Porter Berry are betting big on this irreverent quartet to attract the next generation of listeners—ones who crave both laughs and legislative analysis.

This deal cements Ruthless not just as entertainment, but as a serious player in shaping the right’s digital future.

Key Takeaways:

• 🎯 Fox’s bold pivot: Licensing Ruthless marks a strategic leap into creator-driven media, targeting younger, podcast-native audiences.

• 🧨 Humor with influence: Their blend of satire and substance lands them GOP heavyweights—and a loyal audience of 18–45-year-old men.

• 🕹️ Games that cut deep: Signature segments like “Veep or Veep” and “King of the Hill” roast media and Dems with clever, viral punch.

• 🎣 From Capitol to campfire: From debates to fishing with J.D. Vance, Ruthless thrives at the intersection of politics and personality.

“Boring” Is a Lie: Why Any Brand Can Win at Podcasting 🎧 read the full 2,260-word article here

Article published: July 9, 2025

I just read “Is My Company 'Too Boring' for a Branded Podcast?” by Quill, and let me tell you—it’s the wake-up call your marketing team didn’t know it needed.

This article dismantles the myth that niche industries can’t create compelling podcasts.

It’s not about your product; it’s about your perspective.

From B2B platforms to HR software companies, the most successful branded podcasts aren’t flashy—they’re fascinating.

Quill makes a bold case: if your show feels like a press release with theme music, you're doing it wrong.

The secret? Focus on storytelling, hire an outside host, and stop designing for your org chart.

Key Takeaways:

• 🎭 Ditch the sales pitch: Great branded podcasts don't sell—they tell. Your product shouldn’t even be the main character.

• 🧠 Marketability over marketing: No campaign can save a boring show. Start with audience-first content or expect crickets.

• 🧪 B2B ≠ boring: Podcasts like Fissionary and Murder in HR prove even the driest sectors can go full binge-worthy.

• 🎙️ Host with impact: External hosts bring clarity, charisma, and trust—things your VP of Marketing may not.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Why It Matters

Podcasting isn’t just background noise anymore—it’s strategy.

Whether you're a global automaker, a political media brand, or a company in a “niche” space, the playbook is shifting. These stories show how the right voices, platforms, and formats can turn podcasts into pipeline, policy, and powerful positioning.

If you’re not thinking audio-first yet, now’s the time to tune in.

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.