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Podcasts aren’t side projects anymore; they’re where attention sticks.

This issue shows how Amarin turns a heart-health campaign into a must-listen series with a trusted host and guests who bring the science to life.

Meanwhile, New York’s food scene moves to audio with a niche, fast-cycle format built for insiders and the curious alike. Different lanes, same play: earn time, build a habit, and turn stories into results.

Let’s get started!

📰 Upcoming in this issue

• 💓 How Amarin Turned Heart Health Into Must-Hear Content with Amaze

• Podcasting Grows Up — Who Actually Wins Now? 🎧

• New York’s Hottest Food Gossip Goes Audio 🍽️

📈 Trending news

• Stop Treating Podcasts as Side Channels

• The Podcast Play Brands Don’t Want to Miss

• Why TechCrunch Bet on Podcasts: Habit, Trust, and Time

💓 How Amarin Turned Heart Health Into Must-Hear Content with Amaze

Amarin set out to educate people on cardiovascular risk and healthy habits through its True to Your Heart campaign. With Amaze, the message got a voice. We built a custom podcast that turned medical guidance into real conversations, hosted by ESPN broadcaster and former NFL quarterback Ron Jaworski, and featuring physicians, nutrition expert Joy Bauer, and former pro athlete Merril Hoge. The series gave Amarin a steady stream of credible, shareable content for its site and social channels.

Key Takeaways:

• A show that fits the audience: Six episodes, 10+ hours of content, hosted by Ron Jaworski, with experts and athletes who made heart health practical and personal.

• Reach that mattered: Amaze’s audience platform drove 12,000+ downloads and millions of impressions among True to Your Heart’s target viewers.

• Proof it worked: A listener study showed 75% found the content educational and engaging, helping the broader PR effort “come to life.”

• Momentum for more: After a strong first season, Amarin green-lit Season 2 with eight additional episodes.

With the right host, the right guests, and a clear mission, Amarin turned a PR campaign into a platform people return to.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Podcasting Grows Up — Who Actually Wins Now? 🎧 read the full 1,365-word article here

Article published: September 17, 2025

Weekly listening inches from 37% to 38%, but the growth engine has clearly downshifted into a competition for attention.

YouTube is the gravitational center at 40% primary app share, while Spotify slips to 18% and Apple holds 11%.

Here’s the kicker: 47% of YouTube podcast consumers mostly listen audio-only, and 76% of smart-TV podcast time happens on YouTube.

Listeners are choosing depth over breadth: 6.3 weekly hours (up from 6.0) and 3.4 regularly followed titles.

Comedy leads at 36%, politics surges to 31%, true crime stays sticky at 30%, while celebrity chat underwhelms at 23%.

Eighty-three percent say the top benefit is discussions on topics they care about, not celebrity proximity or platform glitter.

Key Takeaways:

• 🎥 YouTube dominates distribution: 40% primary app, 18% second-choice; Spotify slips to 18%, Apple steady 11%, consolidation risk rises for creators.

• 📺 Audio thrives on YouTube: 47% consume audio-only; 76% smart-TV podcast time via YouTube, making living-room listening mainstream without visuals fine.

• ⏱️ Depth over breadth: Weekly hours inch up to 6.3; regular titles followed rise to 3.4, prioritizing retention, quality, and community loyalty.

• 🎙️ Content that wins: Comedy 36%, politics 31%, true crime 30%; celebrity interviews underperform, while 83% prioritize topic-driven discussions over fame.

New York’s Hottest Food Gossip Goes Audio 🍽️ read the full 508-word article here

Article published: September 20, 2025

The show is Expense Account, fronted by Feed Me’s breakout critic J Lee, built on Substack, and distributed to Spotify, Apple, and YouTube.

The pitch is pure New York: fast-cycle hospitality intel — gossip, secret doors, micro-scenes — delivered by a critic-turned-host with real access.

Production comes via Ryan Woodhall’s Public Sound (think Supreme, Spotify, NFL), signaling polish beyond typical indie-food chatter.

Substack is bankrolling support, which hints at a durable cadence, not a one-season stunt for clicks.

Guests span bartenders to bankers, inviting cross-industry storytelling that treats restaurants as culture’s trading floor.

Key Takeaways:

• 🎙️ White space, specific niche: A fast-cycle NYC hospitality podcast promising gossip, micro-scenes, and insider access beats generic foodie chatter today.

• 📺 Built on Substack, everywhere else: Audio-video show launches on Substack, distributed to Spotify, Apple, YouTube; production by Public Sound team.

• 🧾 Critic-as-host advantage: J Lee’s rising-reviewer voice converts columns into conversation, attracting bartenders, bankers, ballers—cross-pollinating audiences weekly beyond NYC food circles.

• 🧩 Strategy over spectacle: Substack support signals durability; ambition is a community hub where lovers debate restaurants, not celebrity fluff or clickbait.

Why It Matters

Brands win when they meet people where they are actually listening.

Amarin proves that a clear mission plus credible voices drive retention. The industry numbers say depth beats breadth, and YouTube is the front door. A tight niche like NYC hospitality shows how access and cadence spark community.

Put it together and the path is simple: pick a focused premise, ship consistently, distribute where listeners already are, and measure replies, not vanity metrics.

That’s how audio turns into trust, and trust turns into action.

See you in the next edition!

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.