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Selective’s latest podcast project proves that storytelling can be a powerful connector.

This week, we’re diving into how Uniquely Small Biz sparked real connections with entrepreneurs, how Amaze Media Labs is helping podcasters grow on YouTube, and how Downy turned a romance audio series into brand loyalty gold.

📰 Upcoming in this issue

• How a Podcast Helped Selective Insurance Boost Brand Favorability by 65% 📈🎙️

• Amaze Media Labs Doubles Down on YouTube for Podcast Growth 🚀

• Downy’s Romance Audio Series Blurs the Line Between Branding and Podcasting 🎙️

📈 Trending news

• How Podcasts Became Marketing’s Sweet Spot in 2025

• Podcast Promotion Tactics That Actually Work

• Young Listeners Put Podcasts on Par with Radio

How a Podcast Helped Selective Insurance Boost Brand Favorability by 65% 📈🎙️

Selective Insurance wanted to connect with small business owners and independent agents in a way that felt authentic and inspiring. Partnering with Amaze, they launched Uniquely Small Biz, a five-episode podcast series hosted by veteran broadcaster Carolyn McArdle, spotlighting entrepreneurs who adapted and thrived during the pandemic. Each episode featured a custom segment from a Selective marketing executive, offering practical insurance insights tied to the business owner’s story.

The campaign delivered strong brand lift—78% of listeners recalled Selective as the sponsor, and 65% reported a more favorable opinion of the brand. Social media clips extended reach, while the network of independent agents praised the initiative. Following the pilot’s success, Selective is preparing a 12-episode second season.

Key Takeaways:

• 🎙️ Story-driven podcasts create authentic connections with target audiences.

• 📈 Integrating brand expertise naturally within content can boost recall and brand favorability.

• 🔄 Early success can set the stage for expanded, long-term content strategies.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Amaze Media Labs Doubles Down on YouTube for Podcast Growth 🚀 read the full 473-word article here

Article published: August 13, 2025

Amaze Media Labs just put podcasters on the fast track to YouTube success.

As reported by Podcasting Today, the company behind AudienceLift is unveiling a powerful new tool: YouTube Promotion Campaigns—a proprietary system aimed at turning passive views into lasting podcast subscribers.
The announcement, timed for Podcast Movement 2025, signals a strategic shift for podcasters eager to capitalize on YouTube's growing dominance in audio discovery.
Co-founders Brett Sklar and Robert Tuchman emphasize one thing: real engagement, not vanity metrics.

Using advanced retargeting, precision ad placements, and behavioral profiling, the tool captures high-intent viewers and draws them back—again and again.
Even better? Creators can now manage both YouTube and podcast promotions from one unified dashboard.

And with built-in Cloudflare bot protection and IAB-certified analytics, this is growth tech with integrity.

Key Takeaways:

• 🎬 Amaze Media Labs targets serious growth: Their YouTube campaigns focus on engagement, not just views, to build loyal podcast audiences.

• 🔁 Multi-stage funnel technology in action: Viewers are re-engaged through retargeting, transforming casual watchers into true subscribers.

• 📈 Real-time, reliable analytics: All campaigns come with transparent IAB-certified data and Cloudflare bot protection built-in.

• 🛠️ One dashboard to rule them all: Users can run YouTube and premium audio promotions from a single, streamlined control center.

Downy’s Romance Audio Series Blurs the Line Between Branding and Podcasting 🎙️ read the full 829-word article here

Article published: August 11, 2025

Downy® just took branded content to podcast-level territory with the launch of “Almost Scandalously Soft Stories”, a sultry audio romance series available on Spotify.

Supporting the debut of their Gentle Soft + Fresh fabric softener, these 20-minute audio episodes mark a bold blend of product marketing and podcasting.

Instead of traditional ads, the brand delivers immersive fiction narrated by Henry Golding, with stories drenched in desire and Downy-washed sheets.

Each episode functions like a podcast: emotionally engaging, repeatable, and story-driven—making it ideal for the growing audience of audio-first consumers.

With romance audiobooks up 30% and the podcasting industry embracing fiction as a major format, this campaign is more than a gimmick.

It’s a soft sell wrapped in steamy storytelling—and a masterclass in how brands can leverage podcast-like formats to build emotional loyalty.

Key Takeaways:

• 🎧 Branded podcasting done right: Downy uses immersive romance audio to turn listeners into product loyalists—without a single hard sell.

• 📊 Data backs the strategy: Audiobooks reached $2.2B in 2024, and romance audio saw 30% growth—ripe territory for podcast-style brand content.

• 🎙️ Podcast talent, podcast structure: With Henry Golding narrating and 20-minute episodes, the series mirrors modern fiction podcast formats.

• 💡 Audio marketing evolution: This is storytelling-as-strategy, pushing podcasting into the future of brand engagement and consumer experience.

Why It Matters

When stories resonate, they move people—and brands forward. Whether it’s insurance, tech, or fabric softener, the right audio format can turn listeners into lasting fans.

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.