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This week, we’re diving into the power of storytelling in surprising places. From MuscleTech flexing its muscles in podcasting, to ESPN and Omaha teaming up with Peter Schrager for NFL fans, to BYD turning cars into rolling radio stations with TuneIn.

Let’s begin and see how stories and sound are reshaping brands, sports, and even your daily drive.

📰 Upcoming in this issue

• 💥 How a Supplement Brand Got Ripped...in Storytelling

• ESPN + Omaha + Schrager = NFL Podcast Power Move 🎙️

• Your Car Just Became a Global Radio—Thanks to BYD + TuneIn 🚗

📈 Trending news

• NFL Star Launches New Podcast With T-Mobile Backing

• Podcast: Building the Future

• UT Haslam Launches Leadership Podcast with Business Giants

💥 How MuscleTech Built Strength in Storytelling with Amaze

MuscleTech may be best known for building muscle—but with the help of Amaze, it’s now building something else: brand loyalty through stories that actually stick.

Together, the two launched Stories of Strength, a custom podcast series spotlighting real-world resilience. Featuring Olympians like Ellie Black, figure skater Gracie Gold, and even Hollywood’s Henry Cavill, the show was hosted by fitness icon Jay Cardiello and positioned MuscleTech as more than a supplement brand—it’s now a source of motivation.

Key Takeaways:

• Audience doubled up: Amaze’s proprietary platform helped MuscleTech hit nearly 11,000 downloads, more than double the original projection.

• Influencers took notice: High-profile guests and fans of the show organically extended MuscleTech’s reach—and now they want in.

• Retailers got involved: The buzz has led to retail partners inquiring about hosting live podcast tapings—a first for the brand.

With Season 2 set to launch 16 new episodes, this isn’t just content marketing. It’s a full-on brand transformation, and Amaze helped MuscleTech make the leap.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

ESPN + Omaha + Schrager = NFL Podcast Power Move 🎙️ read the full article here

Article published: September 2, 2025

ESPN and Omaha Productions (yes, the Peyton & Eli brainchild) have teamed up to drop The Schrager Hour, a weekly NFL podcast hosted by longtime insider Peter Schrager.

This isn’t filler content.

It’s a behind-the-scenes pipeline to Monday Night Football, training camp backstories, and Schrager’s access-fueled narratives straight from the league’s core.

Schrager brings the ESPN reach. Omaha brings production magic and athlete trust. Together, they’re aiming to cut through the noise of a very crowded podcast space — and they might just pull it off.

Key Takeaways:

• 🤝 ESPN x Omaha team up: The partnership blends ESPN’s NFL ecosystem with Omaha’s storytelling edge from Peyton and Eli Manning.

• 🎙️ Schrager’s creative control: Hosting The Schrager Hour was a key reason Schrager joined ESPN; he’s shaping every episode.

• 🎯 Built for diehards: Exclusive guest access, real sideline insight, and Monday Night Football tie-ins make this more than just chat.

• 📱 Cross-platform dominance: The podcast strengthens ESPN’s growing audio empire, with episodes on Spotify, Apple, and the ESPN app.

Your Car Just Became a Global Radio—Thanks to BYD + TuneIn 🚗 read the full article here

Article published: September 9, 2025

BYD Auto, now the world’s largest EV maker, is embedding TuneIn’s colossal audio library directly into its vehicles through an AI-powered cockpit system—with the world’s first rotatable in-car touchscreen.

The result?

Millions of drivers across 110+ countries now have instant access to 100,000+ radio stations, podcasts, audiobooks, and live sports—hands-free, on the go.

This isn’t just in-car radio anymore. It's a media revolution riding shotgun.

Key Takeaways:

• 🌍 Global EV meets global audio: BYD's 6-continent EV reach will now deliver TuneIn’s content to drivers worldwide through its Intelligent Cockpit.

• 📱 Rotatable smart display: BYD’s interface features a voice-activated, touchscreen “PAD” that makes switching stations feel futuristic.

• 🎧 Premium perks, extended trials: BYD drivers get up to 90 days of TuneIn Premium—no ads, all the music, live sports, and news.

• 🔊 TuneIn dominates dashboard wars: Now integrated in over 200 car brands, TuneIn is racing ahead as the in-vehicle audio leader.

Why It Matters

Whether it’s supplements, football, or EVs, the common thread is storytelling that sticks—and companies that harness it are building deeper, lasting connections.

See you in the next edition!

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.