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Today’s theme is signal over noise. EFI turned a niche print narrative into a binge-worthy podcast, Inc. launched The Business Model to meet founders where they actually listen, and fresh SiriusXM data shows why podcasts are the brand-safe bet everyone underestimated.

If you’ve got a story worth telling, there’s a mic—and an audience—waiting. 🎙️

📰 Upcoming in this issue

• 🎧 From Ink to Influence: EFI’s Podcast Became the Industry’s New Favorite Stream

• Inc. Expands Its Brand With The Business Model Podcast 🎙️

• Podcasts Are a Brand-Safe Bet — And Now We’ve Got the Data to Prove It 🎙️

📈 Trending news

• Profit First, Unfiltered: Mike’s New Video Podcast with Relay

• Podcast Pulse 2025: Trust Beats Reach

• Solve the Metrics, Spend More on Podcasts

🎧 From Ink to Influence: EFI’s Podcast Became the Industry’s New Favorite Stream

EFI isn’t just printing signs anymore—they’re printing the future. The Silicon Valley-based tech company wanted to ditch the old-school print narrative and launch a podcast that proved they’re leading the next wave of innovation. Enter: Imaging of Things.

But making great content is one thing. Getting the right people to actually hear it? That’s where Amaze came in.

Here’s how it all came together:

• 🧠 Big ideas, bigger conversations: The 12-episode series unpacked the bold tech transforming textiles, packaging, signage, and more—while tackling the real-world shifts reshaping the print industry.

• 🎧 Not your average interview: With Amaze’s help, EFI exec Nick Benkovich hosted industry pros in smart, human-centered convos that didn’t just inform—they inspired.

• 🚀 Numbers that speak louder than words: Listenership jumped 20x, the content reached 1,000+ pros, and it’s now a key tool for EFI’s sales and marketing teams.

• 🎬 Sequel incoming: With rave reviews and a growing fanbase, EFI’s already gearing up for season two.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Inc. Expands Its Brand With The Business Model Podcast 🎙️ read the full article here

Article published: November 3, 2025

With the launch of The Business Model, Inc. isn’t just serving entrepreneurs—it’s evolving with them.

In an era where video-first, on-demand content dominates how professionals learn and connect, The Business Model gives Inc. a powerful new channel to deepen audience engagement, broaden its reach, and modernize its influence.

Key Takeaways:

• 🎯 Brand extension: Translates Inc.’s trusted editorial voice into a dynamic, high-frequency podcast format

• 📊 Audience growth: Captures the attention of time-strapped founders who prefer video and audio over long-form

• 📱 Platform diversity: Available on YouTube, Spotify, Apple Podcasts—meeting users where they are

• 💡 New revenue potential: Opens doors for sponsorship, advertising, and premium content

• 🧠 Thought leadership: Reinforces Inc.’s position as the go-to resource for founder-driven insight and education

Podcasts Are a Brand-Safe Bet — And Now We’ve Got the Data to Prove It 🎙️ read the full 1,020-word article here

Article published: November 3, 2025

I just read SiriusXM’s “Podcasts: A Brand-Safe Bet.” If you’re still on the fence about podcast ads, take this as your sign: listeners opt in, trust is high, and even when shows are labeled “explicit,” 76% report no negative impact on their view of sponsors.

The kicker—brands that show up consistently (even on edgier shows) are seen as more authentic, fun, and trustworthy. In a world obsessed with “brand safety,” podcasts win by building connection first.

Key Takeaways:

• 🎯 Trust stays strong: 76% of podcast fans trust brands even on explicit shows; edginess doesn’t hurt perception—it often helps.

• 📈 Brand recall boost: Over 64% of listeners are more likely to remember brands that back their favorite shows consistently.

• 🧠 Listener loyalty: One-third of listeners go out of their way to support brands that support their favorite hosts.

• 🛡️ Safety through choice: The opt-in nature of podcasts makes them more brand-safe than unpredictable social or feed-based platforms.

Why It Matters

Podcasts convert attention into trust you can use. They’re opt-in, high-intent, and built for depth—fuel for sales conversations, recruiting, partnerships, and brand lift that paid social can’t buy. Stand up a show, ship episodes consistently, and measure what moves: completion rate, branded search, and pipeline influenced.

The brands that win are the ones people choose to hear from—week after week.

See you in the next edition!

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.