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Pfizer had 80,000 employees in 100+ countries—and a big problem: nobody has time (or patience) for another dry earnings update. So they partnered with Amaze Media Labs to turn quarterly numbers into Behind the Earnings, an internal podcast people actually choose to listen to.

In this edition, we break down how Amaze made spreadsheets sound like a story worth hitting play on. 🎧

📰 Upcoming in this issue

• 🎧 How Pfizer’s Internal Podcast Became a Financial Favorite

• Brands Are Turning to Podcasts—Here’s How Audio Content Is Quietly Winning the Marketing Game 🎙️

• Thinking of Launching a Branded Podcast? Here’s What to Know Before You Hit Record 🎙️

📈 Trending news

• Andmore Launches “The Market Makers,” a New Podcast for Design & Home Industry Leaders

• The “Why” Behind Branded Podcast Wins

• Branded Podcasts Are Changing Fast—Is Yours Built to Win in 2025?

🎧 How Pfizer’s Internal Podcast Became a Financial Favorite

When you’ve got 80,000 employees in 100+ countries, a quarterly earnings call doesn’t quite cut it. Pfizer needed a smarter way to connect its global workforce to its financial story. So they tapped Amaze Media Labs to do what they do best: make corporate content not boring.

Enter: Behind the Earnings.

Here’s how Amaze made Pfizer’s numbers actually matter to the people behind them:

• 🗣️ Real talk, real results: Each episode features candid interviews with Pfizer’s finance and marketing execs, turning spreadsheets into stories and metrics into meaning.

• 🎧 Built for the busy: The internal podcast format made it easy for employees to tune in on their own time—whether commuting, traveling, or catching up between meetings.

• 📈 More than a memo: With rave reviews from Pfizer staff, the podcast has become a must-listen tool for company-wide alignment on earnings.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Brands Are Turning to Podcasts—Here’s How Audio Content Is Quietly Winning the Marketing Game 🎙️ read the full article here

Article published: November 17, 2025

I read The Rise of Podcast Marketing: Strategies for Brands to Harness Audio Content from Social Targeter, and if you’re not thinking about audio yet—this is your nudge. With over half of Americans now listening to podcasts, they’ve become a high-trust, on-the-go channel where people actually stick around for 30+ minutes.

That kind of attention makes room for real storytelling, niche targeting, and natural brand mentions—no hard sell required. The punchline: podcasting isn’t a side project anymore; it’s where loyalty is being built.

Key Takeaways:

• 🎧 Podcast listenership is booming, with 20% year-over-year growth and strong engagement from the 18–34 demographic.

• 🗣️ Branded shows build trust through long-form storytelling—Mailchimp’s “Call Me” and The Trevor Project’s podcast are standout case studies.

• 📊 Podcast ads convert, with 54% of listeners more likely to consider a product they hear about in a podcast than one seen elsewhere.

• 🔧 Tools like Libsyn, Buzzsprout, and Chartable make it easier than ever for brands to launch, distribute, and measure podcast performance.

Thinking of Launching a Branded Podcast? Here’s What to Know Before You Hit Record 🎙️ read the full article here

Article published: November 17, 2025

I read Is a Branded Podcast Worth It? from Podglomerate, and if your team is still debating a branded show in 2025, this pretty much answers it. Branded podcasts have shifted from “experiment” to core content channel, with 90%+ of companies saying they’re satisfied with the results.

The catch is that it only works when the show is built around a clear strategy—whether that’s top-of-funnel storytelling, B2B lead gen, or deepening trust with a niche audience. The real question isn’t “Should we launch a podcast?” anymore, but “What role should our podcast play in the business?”

Key Takeaways:

• 📈 Over 90% of brands with podcasts report satisfaction, with many saying podcasts outperform platforms like LinkedIn for thought leadership.

• 🎯 Clearly defining your podcast’s goal—brand awareness, community-building, or sales—is essential before launching.

• 🧠 Branded doesn’t mean boring—corporate shows like Netflix Jr’s Bedtime Stories prove authenticity and creativity still win.

• 🤝 Podcasts build trust in hard-to-reach demographics (like young men), offering direct access during commutes, workouts, or downtime.

Why It Matters

Pfizer didn’t fix engagement with another memo—they did it with a podcast built for real life: commutes, coffees, and in-between moments. With Amaze, earnings became conversations, not just charts.

If you’ve ever wished your team truly understood the “why” behind your numbers, this is your sign to steal a page from Pfizer’s playbook.

See you in the next edition!

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.