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Today, we're highlighting Ansarada's innovative use of podcasting to break into the highly competitive U.S. financial sector. Their strategic partnership and compelling content show how a creative approach can open new opportunities, even in markets that seem tough to crack.

Let's dive in! 🎧✨

📰 Upcoming in this issue

• Ansarada's Podcast Play Wins Big in US Financial Market 🎧

• Audio’s New Era: From Silos to Shared Moments 🔊

• The 86% Anomaly: Why Podcast Ads Capture Everyone's Attention 🎧

📈 Trending news

• LinkedIn Is the Secret Weapon for B2B Podcasts in 2025

• Podcast Boom: 505 Million Listeners and Counting—Why the World Can't Stop Tuning In

• Charting the Podcast Charts: The Real Way Shows Hit #1 Revealed

Ansarada's Podcast Play Wins Big in US Financial Market 🎧

I just dove into the story of how Ansarada, an Australian FinTech leader, strategically leveraged podcasting to establish its presence in the competitive US financial market—and the results are compelling.

Faced with the challenge of elevating their financial software solutions among US investment banks, VCs, and private equity firms, Ansarada partnered with Amaze Media Labs to create "The Pathfinders," a 10-episode podcast series featuring prominent dealmakers from Bain Capital, Intel's VC arm, and LionTree. Hosted by Dhani Jones, former NFL star turned investment leader, the series rapidly gained traction, achieving a notable number of downloads and over 250k media impressions among key financial decision-makers.

The standout outcome?

Ansarada saw a dramatic 200% monthly growth in downloads, positioning the podcast as an influential platform for engaging directly with top industry figures. Building on this initial success, Ansarada is gearing up to launch an expanded second season of 20 episodes.

Key Takeaways:

• 📈 Visibility Surge: Monthly podcast downloads grew by 200%, significantly raising Ansarada's market profile.
• 🎯 Targeted Reach: Achieved over 250,000 media impressions and social engagements among key financial investment professionals.
• 🌟 Influential Connections: Positioned the podcast as a platform to engage directly with top decision-makers, securing valuable industry relationships.
• 🎙️ Content-Driven Expansion: Following the successful 10-episode pilot, Ansarada continued with another season.

Audio’s New Era: From Silos to Shared Moments 🔊 read the full 655-word article here

Article published: June 3, 2025

I just read “Audio's Global Evolution – fewer silos, more moments” from Podnews, fresh off the heels of The Podcast Show London 2025—and the future of podcasting is anything but one-size-fits-all.

The article makes one thing clear: listeners want flexibility, whether that’s audio on a dog walk or video at the dinner table.

And yet, most brands are still stuck in budgetary silos—audio here, influencer dollars there, social video elsewhere.

To truly ride the audio-video revolution, the piece argues, advertisers must ditch traditional buckets and chase context, not just platforms.

The most successful strategies now blend formats, moments, and authenticity—powered by creator trust and smart cross-platform storytelling.

Key Takeaways:

• 🎥 Audio + Video Win: Listeners aren’t choosing sides—successful podcasts meet audiences across formats and fit their daily rituals.

• 🧭 Target Moments, Not Demos: Forget just age and income—tap into life context like workouts, commutes, and mealtimes for real resonance.

• 🎙️ Creators Are the Bridge: Host-read ads work best—especially when hosts also show up on TikTok, YouTube, and Spotify.

• 📊 Audio Spend Soars: Digital audio ad spend hit $77.3M (up 18%)—proof that flexible, cross-channel strategies are driving growth.

The 86% Anomaly: Why Podcast Ads Capture Everyone's Attention 🎧 read the full 1,375-word article here

Article published: May 28, 2025

I just read “The Podcasting Advertising Anomaly: New Research on Attention and Gender” from Sounds Profitable, and the results are jaw-dropping.

Turns out, podcasts beat every other ad-supported medium in recall, with a stunning 86% of listeners remembering podcast ads—and that’s just the headline.

Dig deeper, and you’ll find something even more rare: gender parity.

While radio, TV, and Reddit show huge recall gaps between men and women, podcasts show virtually none.

Male recall? 86%. Female? 85%.

That one-point difference is statistically meaningless—meaning podcasting might be the only medium where brands can equally engage both halves of the population.

Key Takeaways:

• 🎯 86% Recall Rate: Podcast ads beat TV, YouTube, and radio, proving they hold listener attention better than any other medium.

• 👩‍💼 No Gender Gap: Men and women recall podcast ads at nearly identical rates—unheard of in any other form of media.

• 📢 Female Listeners Shine: Women recall podcast ads at 85%, outperforming their attention on Facebook (67%) and Instagram (69%).

• 🧠 Consistent Attention Wins: In an era of media distraction, podcasting delivers the rare combo of reach, relevance, and remembered messaging.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Why It Matters

Ansarada's podcast success story isn't just a win for marketing—it's a blueprint. It proves that engaging, targeted content can genuinely resonate with key decision-makers, build valuable industry relationships, and drive significant business growth.

This example serves as inspiration and a practical lesson for any brand looking to make a meaningful impact.

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.