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In today's newsletter, we're diving into an exciting trend that's reshaping the way brands connect with audiences: podcasting. From BetMGM's standout podcast strategy to the proven revenue power of branded podcasts, and why now is the absolute best time to launch your own show—we've got the insights to help you harness the power of podcasting for your brand.

Let's dive in!

📰 Upcoming in this issue

• BetMGM’s Big Bet on Content Pays Off 🎙️

• Branded Podcasts Are Making Businesses Richer—Here’s the Data 🎧

• 2025 Is the Best Year to Launch Your Podcast—Here’s Why 🎙️

📈 Trending news

• The Branded Podcast Blueprint Every Marketer Needs This Year

• This Podcast Strategy Turned a Brand Into a Marketing Powerhouse

• What Great Podcasts Do Before Launch Day (And After)

BetMGM’s Big Bet on Content Pays Off 🎙️

To stand out in the crowded sports betting arena, BetMGM knew it had to go beyond traditional advertising. Enter Unleashed, a weekly podcast series that took sports fans beyond the stat sheet and into lively conversations at the intersection of sports, lifestyle, and betting.

Key Takeaways:

• 🎤 Authentic brand voice: BetMGM created its own content platform to engage fans directly, hosting a podcast with ESPN’s Olivia Harlan Dekker and comedian Yannis Pappas.

• 🏟️ Experiential strategy: Four live shows at MGM Resorts—including one at the Super Bowl—brought the podcast to fans in person.

• 📱 Social-first distribution: Custom clips and influencer strategy amplified reach across platforms.

• 📈 Proven ROI: With 125K+ downloads, 10M+ impressions, and a finalist spot for Best Sports Comedy Podcast, BetMGM’s content playbook is a winner.

Branded Podcasts Are Making Businesses Richer—Here’s the Data 🎧 read the full 1,053-word article here

Article published: June 30, 2025

I just read Adobe’s “The Value of Branded Podcasts for Businesses”, and it’s official: podcasting isn’t just a content strategy—it’s a revenue driver.

According to a fresh survey of 903 U.S. business owners, companies that launched branded podcasts saw an average 38% revenue increase.

Even more impressive? A whopping 78% said their podcasts met or exceeded ROI expectations.

Finance leads in adoption, but nearly every industry is catching on—and fast.

Yet despite the boom, most business owners still hesitate, held back by questions of time, strategy, or whether they can stand out in a crowded field.

Adobe’s answer? Start now, launch with purpose, and use AI to streamline the heavy lifting.

Key Takeaways:

• 📈 38% average revenue lift: Businesses with branded podcasts report major bottom-line growth—without needing huge teams or budgets.

• 🔑 78% hit or exceed ROI goals: Most companies say podcasting pays off, often outperforming other content channels.

• 🎯 Trust is the #1 reason to launch: 71% of brands use podcasts to build deeper, more human relationships with their audience.

• 🛠️ AI cuts production time: Tools like Adobe’s voiceover and music generator help brands overcome the time barrier to launching.

2025 Is the Best Year to Launch Your Podcast—Here’s Why 🎙️ read the full 1,255-word article here

Article published: June 25, 2025

I just read Jenna Kutcher’s “Start a Podcast in 2025? Here’s Why You Should (and How to Nail the Launch)” from The Goal Digger Podcast, and she’s not exaggerating—this year might be the moment to claim your corner of the podcasting world.

With over 460 million listeners tuning in globally, podcasting now offers a rare space for uninterrupted attention—and more importantly, trust.

Kutcher makes it clear: this is no longer about tossing your thoughts into a mic and hoping for downloads.

It’s about strategy from day one.

She breaks down the modern path to a successful launch, from making a transformation-focused promise to using podcast episodes as the engine for sales, lead gen, and long-term business growth.

This isn't just content—it's your next revenue channel.

Key Takeaways:

• 🎧 Podcasting now rivals email for engagement: One well-crafted episode builds more trust than 10 curated Instagram posts—because people actually listen.

• 🔥 Most shows die by episode 7: Launching without a strategy is a fast track to burnout. Know your audience, promise transformation, and guide them forward.

• 💰 Monetization starts on Day 1: Forget waiting for 100K downloads. Use aligned calls-to-action, course plugs, and affiliate offers to start earning immediately.

• 📈 Batch and binge-worthy = launch gold: Start with 4–6 searchable, transformation-based episodes and promote them like a product launch.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Why It Matters

In a world overflowing with quick-scroll content, podcasts offer something rare and valuable: genuine, sustained engagement. Brands leveraging podcasts aren't just capturing attention—they're building deeper relationships, establishing trust, and seeing real bottom-line results.

Whether you're looking to amplify your brand voice, drive revenue, or foster loyalty, podcasting represents a strategic advantage that's only growing stronger.

Now's your chance to stand out, speak directly to your audience, and make an impact that lasts.

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.