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This week, we’re spotlighting how big names are using podcasts to grow and connect. Vistaprint 10x’d its audience with a live Q&A show built by Amaze Media Labs, Perplexity is turning ad breaks into real‑time answers on Theo Von’s podcast, and White Castle is backing a player‑led college sports show that meets fans where they listen.

📰 Upcoming in this issue

• How Vistaprint 10x’d Its Audience With Amaze Media Labs 🎥🎙️

• Perplexity Bets Big on Theo Von’s Podcast 🤖

• White Castle Enters the NIL Podcast Game 🍔

📈 Trending news

• Prime Day 2025: Podcast Drove Retail Wins

• Same-Day Podcast Ad Payments

• Driving to Action: 2025 Podcast Ad Results

How Vistaprint 10x’d Its Audience With Amaze Media Labs 🎥🎙️

Vistaprint wanted content that truly served small businesses. Amaze Media Labs built Long Story Short end-to-end: we secured Carla Marie to host, ran live YouTube sessions with real-time Q&A, captured opt-ins as viewers engaged, and repackaged each episode into a polished podcast and social clips. Amaze handled editorial, booking, production, distribution, and analytics so every release reached the right audience and fed a measurable funnel.

The result was a 10x audience lift after moving production to Amaze Media Labs, prime placement on Vistaprint’s site, enthusiastic customer feedback, and a green-lit follow-up season. In short, the right format, the right host, and a distribution plan that meets listeners where they are turn great ideas into scalable growth.

Key Takeaways:

• 🎙️ Founder-led stories + a pro host turn brand content into must-watch learning.

• 🗓️ LIVE interactivity builds community and a qualified database in real time.

• 📈 Consistent packaging and distribution convert good content into compounding growth.

🚀 Want to build a series like this? Book a demo or request more info.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Perplexity Bets Big on Theo Von’s Podcast 🤖 read the full 790-word article here

Article published: August 14, 2025

I just read “Perplexity Will Advertise on Theo Von’s Podcast To Answer Questions in Real Time” from Adweek, and it highlights a sponsorship unlike anything podcasting has seen before.

AI search company Perplexity is replacing traditional ad spots on This Past Weekend with live answers woven directly into Theo Von’s unscripted interviews.

Instead of a 60-second break, listeners will hear Perplexity fact-check or expand on Von’s famously offbeat questions — creating ads that feel more like content.

For a show with over 4 million YouTube subscribers and nearly a decade of momentum, it’s a bold way to reimagine how podcast ads can add value without breaking flow.

This partnership doesn’t just sell — it sets a new precedent for how brands can embed themselves in the podcasting experience itself.

Key Takeaways:

• 🎧 No ad breaks here: Perplexity replaces standard sponsor reads with live integrations, directly answering questions during Von’s podcast.

• 📈 High-reach experiment: This Past Weekend ranks #4 on Spotify and pulls millions on YouTube — a prime stage for testing new ad models.

• 🌀 Von’s style = perfect fit: His unpredictable, curious tangents make AI-powered fact checks feel natural rather than disruptive.

• 🔮 Ad future in motion: If Perplexity succeeds, more sponsors may trade static spots for dynamic, in-show integrations across top podcasts.

White Castle Enters the NIL Podcast Game 🍔 read the full 785-word article here

Article published: August 25, 2025

White Castle is now the official sponsor of Downs 2 Business, a podcast hosted by Caleb and Josh Downs that dives into the realities of NIL deals and athlete life beyond the field.

The video-first series drops on DAZN, YouTube, Spotify, and Apple — pairing locker-room stories with cultural conversations and brand-building insights.

It’s a savvy move: the chain isn’t just buying ad space, it’s aligning with a generational shift in college sports where players are finally monetizing their name, image, and likeness.

And with Caleb playing at Ohio State — right in White Castle’s backyard — the brand gets both cultural relevance and hometown credibility.

Key Takeaways:

• 🎧 Podcast-first strategy: White Castle’s sponsorship embeds it directly into Downs 2 Business, avoiding traditional ads for deeper audience alignment.

• 🏈 Authenticity play: The show gives unfiltered looks at athlete life under NIL, resonating with fans craving behind-the-scenes perspectives.

• 📺 Cross-platform reach: Episodes stream on DAZN, YouTube, Spotify, and Apple, ensuring both sports fans and casual listeners are captured.

• 🌟 Cultural timing: As NIL reshapes college football, brands like White Castle gain early equity by backing athlete-driven storytelling.

Why It Matters

Together, these moves show podcasts work best when they feel helpful and human—serving real communities while quietly driving measurable growth.

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.