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We’re diving into some game-changing marketing strategies that are shifting the way companies engage with their audiences.

From Toyota’s cultural podcasting move to the evergreen power of podcasts as a marketing tool, we’ve got fresh insights to help you grow your brand and connect on a deeper level.

Let’s dive in!

📰 Upcoming in this issue

• Toyota's Podcast Power Move to Win Latino Hearts 🎧

• Why Podcasting Is the Swiss Army Knife of Modern Marketing 🎤

• Turning Heads: The Secret Science of Brand Awareness 🚀

📈 Trending news

• What Brands Can Learn from Editorial Storytelling

• Podcasting as a Powerful Marketing Tool: Trends and Insights for 2025

• How to Launch and Promote Your Business with Podcasting

Toyota's Podcast Power Move to Win Latino Hearts 🎧 read the full 973-word article here

Article published: May 1, 2025

I just read This Surprising Strategy Helps Toyota Reach Latino Consumers from Inc., and it’s a textbook lesson in cultural intelligence.

Rather than just translating ads into Spanish, Toyota partnered with Sonoro—the fourth-largest podcast network globally—to produce Chasing Sueños, a bilingual, culture-rich series that goes beyond language to build real connection.

With Latino podcast listenership up 72% since 2020, Toyota’s bet on storytelling, not slogans, feels less like a marketing move and more like a movement.

The takeaway?

Representation isn’t a checkbox—it’s a conversation, and Toyota just turned up the volume.

Key Takeaways:

• 🎙️ Podcasting With Purpose: Toyota’s Chasing Sueños podcast uses English, Spanish, and Spanglish to reflect the bilingual reality of U.S. Latinos.

• 📊 Listening Boom: 43% of U.S. Latinos 18+ now listen to podcasts monthly, a 72% surge since 2020—making audio a powerful engagement tool.

• 🌍 Not One-Size-Fits-All: 91% of U.S.-born Latinos are English-proficient, so campaigns must span both language and culture to be effective.

• 🧠 Belonging Is the Goal: Smart brands don’t just translate—they include, helping Latinos feel seen across mainstream and targeted content.

Why Podcasting Is the Swiss Army Knife of Modern Marketing 🎤 watch the full 54-min video here

Video published: March 6, 2025

I just watched Podcasting as a Marketing Tool by Turn One Studio, and wow—this isn’t just a marketing tutorial, it’s a full-on masterclass in brand elevation.

The speaker pulls back the curtain on how podcasting has evolved from hobbyist radio to a full-blown strategy that builds trust, drives engagement, and creates scalable content across platforms.

He breaks it all down—equipment, consistency, SEO, monetization, and even multi-cam production—through the lens of one simple truth: podcasting humanizes your brand like nothing else.

And if you think it’s just about listeners, think again—podcasts are content goldmines waiting to be sliced, repurposed, and reused for blog posts, newsletters, and social media.

Key Takeaways:

• 🎯 Authority Through Audio: Podcasting lets you position yourself as an expert while building emotional trust through voice and visual cues.

• 📈 Long-Form, Long-Term: A single 30-min episode can be repurposed into dozens of clips, blogs, and lead magnets—hello, ROI.

• 🎥 Video Boosts Connection: Multi-cam setups and facial cues increase relatability and editorial flexibility, while unlocking monetization.

• 🔁 Evergreen Content Wins: Good podcast episodes aren’t just timely—they’re timeless. You’ll keep gaining traction for months (or years).

Turning Heads: The Secret Science of Brand Awareness 🚀 read the full 1,276-word article here

Article published: April 29, 2025

I just dove into The Fundamentals of Brand Awareness from Growth Jockey, and let me tell you—it’s like reading the blueprint behind every instantly recognizable brand in your life.

This article doesn’t just define what brand awareness is—it breaks down the why, how, and what next, with step-by-step strategies any business can use. From creating snackable infographics to teaming up with influencers or running co-branded campaigns, the author makes it clear: this isn’t a “nice-to-have.” It’s non-negotiable for growth.

Even better, it’s filled with real-world examples—from Coca-Cola’s personalized bottles to Airbnb’s crowdsourced magic—that’ll spark some major inspiration.

Key Takeaways:

• 👁️ Familiarity Builds Trust: Recognition of your logo, tone, or content helps customers feel safe—leading to more conversions and loyalty.

• 📣 Content Is Still King: Videos, blogs, and infographics drive visibility by educating first, selling second. Give value, get remembered.

• 🤝 Collabs Extend Your Reach: Partnering with brands or influencers lets you borrow trust and attention from their audience.

• 💬 Engagement Fuels Recall: Interactive social content (polls, contests) keeps your brand top of mind—and in your followers’ feeds.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Why It Matters

In today’s marketing landscape, authenticity and connection are key.

Whether through podcasting or strategic partnerships, building brand awareness and fostering genuine relationships with your audience is the path to lasting success.

Stay tuned for more ways to elevate your brand!

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.