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Today, we're diving into how innovative companies—from global brands like Unilever to smart B2B marketers—are leveraging the power of podcasts to spark meaningful conversations, build trust, and achieve remarkable business outcomes.

Get ready for some serious audio inspiration!

📰 Upcoming in this issue

• How Unilever’s Podcast Sparked Powerful Conversations on Homelessness and Boosted Brand Awareness 🚿

• Why B2B Podcasting Is 2025’s Best-Kept Marketing Secret 🎧

• Is a Branded Podcast Worth It in 2025? Here's the No-Fluff Answer 🎙️

📈 Trending news

• New Study Reveals: Audio Still Dominates Podcasting, but Video is Changing the Game

• Podcast Marketing Uncovered: The Must-Know Strategies to Stand Out in 2025

• Top Podcast Trends Transforming Listener Engagement in 2025

How Unilever’s Podcast Sparked Powerful Conversations on Homelessness and Boosted Brand Awareness 🚿

Unilever’s purpose-driven brand, The Right To Shower, is dedicated to combating homelessness by funding initiatives to provide daily showers for people experiencing homelessness. To amplify awareness and spark crucial conversations, Unilever collaborated with Amaze to launch an insightful 12-episode podcast series.

Hosted by GOODProjects CEO Darius Baxter, the podcast brought together diverse voices—including business leaders, politicians, thought leaders, and individuals experiencing homelessness. Through powerful storytelling, it shattered biases and underscored the profound dignity that basic hygiene provides.

Key Takeaways:

• 🎧 Podcasts effectively humanize and raise awareness about critical social issues.

• 🤝 Strategic collaboration with influential voices amplifies message credibility and reach.

• 📢 Purpose-driven storytelling significantly enhances brand visibility and community impact.

Why B2B Podcasting Is 2025’s Best-Kept Marketing Secret 🎧 read the full 1,283-word article here

Article published: June 4, 2025

I just read Lower Street’s eye-opening article, "B2B Podcasting: Benefits, Best Practices and Statistics [2025]," and if you think podcasts are only for true crime and comedy—think again.

This piece makes a compelling case for podcasting as a powerhouse B2B tool that builds brand authority, nurtures leads, and converts curious listeners into loyal clients.

The kicker?

Podcasts now influence 55% of B2B buying decisions.

In a noisy digital landscape, long-form audio creates rare trust and intimacy between brand and audience.

With 60% of B2B podcasts now including video formats, and LinkedIn emerging as a top distribution channel, this article proves podcasting isn’t just a branding play—it’s a full-funnel strategy.

Key Takeaways:

• 🎙️ Sales through storytelling: 55% of B2B decision-makers say podcasts influence their vendor choices—trust beats traditional ads every time.

• 📈 High retention = high ROI: Listeners consume 80% of a typical B2B podcast episode, far outperforming engagement on blogs or email.

• 🎥 Video gives podcasts teeth: 60% of B2B podcasts now offer video, expanding reach via platforms like LinkedIn and YouTube.

• 🧠 Smarter leads, not just more: Podcast audiences tend to be highly educated, niche-specific, and more likely to convert over time.

Is a Branded Podcast Worth It in 2025? Here's the No-Fluff Answer 🎙️ read the full 1,931-word article here

Article published: June 4, 2025

I just read Podglomerate’s sharp and strategic piece, “Is a Branded Podcast Worth It?”—and the takeaway is clear: if your business has a purpose, podcasting can deliver serious ROI.

Over 90% of companies with branded podcasts report being satisfied with the results, particularly when the goal is thought leadership, trust-building, or market positioning.

The article breaks down how branded podcasts aren’t just PR fluff—they’re dynamic assets that double as social clips, blog posts, and even sales funnels.

Done right, a branded show becomes a magnet for niche audiences you actually want to reach.

But the key?

Don’t hit record until you know why you’re doing it.

Key Takeaways:

• 🧠 Clarity is everything: Without a defined goal—brand lift, lead gen, or thought leadership—your podcast won’t earn its keep.

• 🔁 Repurpose like a pro: One podcast episode can yield dozens of assets: blog posts, whitepapers, video reels, and lead magnets.

• 🎯 Audience-first always wins: Align the show with your buyer’s lifestyle (like commute-friendly formats) to boost retention and conversions.

• 🏆 Real-world proof: Podglomerate’s What Could Go Right? podcast turned strategic production into award recognition and brand growth.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Why It Matters

Podcasts aren’t just entertainment—they're strategic tools that foster genuine connections, amplify brand messages, and drive impactful results.

Whether you're aiming to address critical social issues or transform leads into loyal customers, podcasting in 2025 is your secret weapon for authentic and effective storytelling.

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.