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This week, we're diving into why podcasting could be your smartest marketing strategy, how L&D teams can captivate audiences like marketers, and how one podcast promises tangible business growth—no fluff, just results.

Let’s get into it.

📰 Upcoming in this issue

• Why Podcasting Might Be the Smartest Marketing Move You're Not Making 🎧

• What L&D Can Learn from Marketers Who Actually Get Attention 🎯

• Myron Golden’s Boss Moves Podcast Aims to Change Your Business — And Your Life 🚀

📈 Trending news

• YouTube Launches Podcast Chart—And You’ll Never Guess Who’s #1

• How One Denver Studio Is Making Podcast Dreams Reality

• Why Your Podcast Might Be Your Most Powerful Marketing Tool

Why Podcasting Might Be the Smartest Marketing Move You're Not Making 🎧 watch the full 27-min video here

Video published: May 21, 2025

I just watched “How Podcasting can elevate your marketing content with James Marriott” by Sound Media, and it’s a masterclass in turning conversation into conversion.

Podcasting isn’t about chasing celebrity vibes or going viral — it’s about building trust, credibility, and real human connection.
James breaks it down: podcasting is content marketing with a voice, a story, and actual personality.

The episode cuts through the tech fear and helps you see podcasting for what it is — a scalable way to show your audience who you are, what you care about, and why they should buy from you.

The best part? You don’t need fancy gear, just thoughtful strategy and a voice that cares.

Key Takeaways:

• 🎙️ It’s Just a Conversation: Forget scripts — great podcasts are strategic, human conversations with real insight and purpose (11:23).

• 💡 Trust = Credibility + Reliability: Podcasting builds both by telling real stories of how you help people and why it matters (5:25).

• 📦 Don’t Wing It: Random marketing doesn’t work. Podcasting must fit into your larger strategy to actually drive results (12:10).

• 🧰 Start with Six: Before buying mics, plan six episodes with topics, questions, or guests that resonate with your audience (24:55).

What L&D Can Learn from Marketers Who Actually Get Attention 🎯 read the full 1,800-word article here

Article published: May 19, 2025

I just read “Attention is earned, not given – what L&D needs to learn from marketing” from Training Journal, and it’s a game-changer for anyone designing learning that isn’t landing.

Ricci Masero throws down a truth bomb: marketers earn attention — so why is L&D still using slide decks like it's 2005?

By borrowing from marketing’s playbook — think journey mapping, storytelling, UX, and even A/B testing — learning teams can turn “mandatory training” into something people actually want to engage with.

It’s not just theory either. Masero lays out detailed strategies, from content pyramids to using the Hero’s Journey to put learners at the center of the story.
The result? Training that builds trust, drives action, and—most importantly—sticks.

Key Takeaways:

• 📍 Map the Journey: Use customer journey-style hooks, reflection, and action steps to guide learners from novice to mastery (Experience Loop).

• 📚 Borrow the Funnel: Start with snackable content, then build depth like marketers do—awareness, consideration, decision (Content Pyramid).

• 🦸 Center the Learner: Tell transformative stories with your learner as the hero—conflict, growth, and resolution included (Hero’s Journey).

• 📊 Measure Like a Marketer: Use metrics like NPS, retention scores, and skills application to refine learning like campaigns (SOSTAC).

Myron Golden’s Boss Moves Podcast Aims to Change Your Business — And Your Life 🚀 read the full 1,100-word article here

Article published: May 14, 2025

I just read “Myron Golden’s Boss Moves Podcast for Business Growth” on Self Employed, and this launch feels like a shot of espresso for the entrepreneurial brain.

Myron Golden, already a heavyweight in the business coaching world, brings his no-fluff, strategy-first style to the podcast realm—and it’s not just talk.
What’s different here is his promise: real business growth rooted in timeless principles, not flash-in-the-pan tactics.

But this podcast isn’t a standalone effort. It’s part of a broader ecosystem that includes books, challenges, and events—designed to move listeners from insight to action.

If your podcast feed needs less hype and more how, this might be your next must-listen.

Key Takeaways:

• 🎯 Focus on Fundamentals: Golden emphasizes strategy over gimmicks—long-term business growth over overnight success promises.

• 🎧 Part of a Bigger Ecosystem: Listeners get more than audio: access to books, challenges, and real-world engagement opportunities.

• 🔄 Learn, Then Implement: The podcast encourages action—not passive consumption—making it a practical learning tool for entrepreneurs.

• 👥 Connection Matters: Golden hints at in-person meetups, adding depth to the learning through human connection and accountability.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Why It Matters

Whether it's using podcasting to build authentic connections, transforming learning with marketing techniques, or turning insight into real business results, mastering these strategies means reaching your audience effectively—and keeping them engaged for good.

Let's get started!

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.