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Whether you're running a brand, building your career, or chasing your next big creative leap — your voice matters more than ever. And guess what? There's never been a better time to put it on the mic.

This week, we're diving into why podcasting is becoming the most powerful tool in marketing, branding, and trust-building — not just for the giants, but especially for the bold voices in niche spaces (like yours).

Let's get into it 🎧👇

📰 Upcoming in this issue

• Want to Stand Out? Tell Your Story — On a Podcast 🎤

• Small Shows, Big Impact: Why Niche Podcasts Are Winning 🎧

• The Podcast Boom Is Just Getting Started 🎧

📈 Trending news

• AI Meets the Mic: The Next Era of Content Creation Is Here

• Meet the Podcasters Redefining New Hampshire’s Airwaves

• Influencer Marketing Gets Smarter in 2025 — Here’s What’s Changing

Want to Stand Out? Tell Your Story — On a Podcast 🎤 read the full 862-word article here

Article published: April 22, 2025

I just read “The Future Belongs to Storytellers: Why Your Personal Brand Matters” in Rolling Stone, and it read like a love letter to podcasting — whether it meant to or not.

Victoria Chynoweth dives deep into why storytelling isn’t just a buzzword — it’s the power tool for career growth, influence, and connection in the digital era.

Her case is clear: If you want to be seen, remembered, and valued, you need to own your story. And what better stage than a podcast?

Podcasting gives creators, professionals, and even students a chance to build a brand with their voice. It’s the perfect platform to transform raw experience into emotional connection — and that’s where the magic happens.

If you're not telling your story in your own words, someone else is shaping the narrative for you.

Key Takeaways:

• 🎙️ Podcast = your personal brand stage — More than resumes or posts, podcasting helps you express who you are and why it matters.

• 🔍 Authenticity wins attention — Gen Z and Alpha crave realness — podcasting’s unscripted nature builds the trust that drives opportunity.

• 📚 Stories beat stats — Whether it’s a Harvard app or a sales pitch, the right story makes your message stick — and convert.

• 🚀 Voice = visibility — Want to become a thought leader or “visible expert”? Start talking — podcasts position your expertise like no other.

Small Shows, Big Impact: Why Niche Podcasts Are Winning 🎧 read the full 870-word article here

Article published: April 23, 2025

I just read “Does Size Matter? The Power of Micro- and Mid-Tier Creators in Podcasting” from Ad Age, and here’s the mic drop: bigger isn’t always better.

Forget chasing the top 1% of celebrity podcasters — brands are waking up to the real powerhouses: niche shows with loyal listeners and trusted hosts.

According to Audacy’s new data, mid-tier and micro podcasters drive more engagement, more trust, and better ad conversion than their A-list counterparts.

Why? Because podcasting is intimate. Hosts aren’t just influencers — they’re companions. Their voices show up in your ears week after week, making their recommendations hit differently.

This isn’t about reach anymore. It’s about resonance. And the smartest marketers are leaning in.

Key Takeaways:

• 🎯 Niche = impact: 94% of listeners on niche podcasts have taken action after hearing an ad — trust drives conversions.

• 🎙️ Podcast hosts > influencers: 43% of listeners trust podcast hosts on social issues vs. only 34% for social media influencers.

• 📈 Mid-tier, major results: Micro and mid-tier shows outperform in ROI with passionate audiences and authentic engagement.

• 🔊 Scale isn’t strategy: Podcast ad success now comes from relevance, not recognition — the right voice wins, not the loudest.

The Podcast Boom Is Just Getting Started 🎧 watch the full 18-min video here

Video published: April 17, 2025

I just watched “Top Content Trends You Can’t Ignore in 2025 (Part 1)” from Content Is Profit, and spoiler alert: podcasting isn’t just growing — it’s becoming the backbone of smart content strategies.

This episode breaks down the first two of four 2025 trends pulled straight from HubSpot’s latest data. Trend #1? Visual storytelling is overtaking text. But Trend #2 is what podcasters will love: 91% of marketers plan to maintain or increase investment in podcasting and audio content.

Host Luis Da Silva explains how podcasts are evolving into not just content channels but relationship engines — a key tool for B2B and B2C brands looking to build loyalty and activate communities.

With 100M Americans now tuning in weekly, the message is clear: podcasts sell, and they scale trust like nothing else.

Key Takeaways:

• 📈 91% of marketers double down — Podcasting continues to grow for both B2B and B2C — it’s no longer optional, it’s essential.

• 🎥 From podcast to pipeline — Smart creators repurpose long-form shows into short-form gold, feeding social platforms and lead funnels.

• 🧠 Podcasts build thought leadership — Insight-rich interviews create authority, strengthen networks, and often generate direct referrals.

• 🎙️ Audio-first = trust-first — Listeners buy what they hear — 46% of weekly podcast fans have purchased from a podcast ad.

Your Brand Story Deserves the Spotlight!

In today’s attention economy, powerful storytelling isn’t a luxury—it’s a growth strategy. That’s why top companies are turning to Amaze Media Labs to launch podcasts that entertain, educate, and truly connect.

From internal comms to branded content, Amaze handles everything—concept development, world-class production, guest coordination, and platform distribution.

With 1000+ episodes produced, clients trust Amaze to turn every conversation into impact—on Apple, Spotify, YouTube, and beyond.

Ready to create a show your audience won’t skip?

Why It Matters

In 2025, attention isn’t bought — it’s earned through trust, relevance, and realness.

Podcasting offers all three. It’s not just a medium — it’s a movement. Whether you're trying to connect with customers, shape your brand, or simply tell your story before someone else does, audio gives you the power to do it authentically, memorably, and at scale.

And that’s not hype — it’s data-backed momentum. So, mic up. The world’s listening.

Jenna Blake
Editor-in-Chief
The Corporate Podcast Playbook

P.S. – If you’ve been thinking about launching a podcast for your brand but didn’t know where to start, now’s the time. Amaze Media Labs makes it easy—with full production, distribution, and marketing support that gets you heard in all the right places. Click here to learn more and get started.